It doesn’t just tell you that they’re hiring. They tell candidates they’re hiring, show them what they have to gain by working for them, and do a little employer brand boosting, too.Īnother great example? This post from Inspire Brands: They accomplish so much with just one post. This post from ULTA Beauty is an excellent example of such a post: Each job post is an opportunity to showcase your employer brand to your prospective candidates-telling them who you are, showing them what they’ll gain from working for you, and creating a lingering brand impression in their minds. The best way to do more with your social media job posts? Stop considering them merely job posts. Approach every job post like it’s an employer brand post Here are some examples of what this looks like. But don’t worry-we’re not going to make you do all the work. Last thing: don’t forget to link to wherever it is you want to send them to, be it a job post or careers page.Īnd that’s it! That’s really all you need to turn a social media job post into a killer social media job post. (For example, CareerArc’s content library allows you to do that in-platform). There are a lot of tools out there that allow you to create quality images for social media in practically no time. Though branded images are best, it’s okay to use stock images, as long as they reflect the job position you’re hiring for (for example, stock images of nurses for a nursing position). Using engaging and relevant images or videos in your social media posts is essential if you want to capture your candidates’ attention. But no matter the platform you’re posting on, you definitely want to add in a few optimized hashtags to get your post seen by the right candidates. We’ve got a pretty extensive hashtag guide over here, so if you’re unsure which hashtags to use, you can check them out here. Throw in the right hashtags to optimize your post.(For more information about what candidates care about, see our Future of Recruiting study here.) This could be by highlighting the benefits, sharing the work culture, or demonstrating why this position benefits them, but this is what’s gonna make your post stand out. If you want candidates to care that you’re hiring, you have to give them a reason to care. Some are for multiple positions at once.) Note, however, that if you have a super long and technical name for the job title (think “Data entry II (FT) Los Angeles County”), you don’t need to share the full title. (I say “generally,” because not all job posts are about specific positions. Generally speaking, you’ll want to share what the job position is that you’re hiring for. As you’ll see below, there are better and more exciting ways to tell the world that you’re hiring than just saying “We’re hiring,” but it should be clear to the reader that you are hiring. What to say when sharing a job post on social media?įirst things first: what does a killer job post on social media even look like? As we explored over here, there are multiple types of job posts, but in general, you’re gonna wanna hit these key points: And if you’d like something more visual, then check these examples of some killer social media job posts, each hand-selected to showcase a different job posting tactic. We’ve got a social media caption guide for busy recruiters like yourself right here. Looking to get more out of your social media job postings? Get more clicks, reach more candidates, and improve your brand awareness all at the same time?įor that, you need to do more than simply tell the world that you’re #hiring. This post was originally published in 2021 and has been completely revamped and updated. By Eli Landes Recruiting Social media Social recruiting Talent acquisition
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